Quick summary: White Cloud provides a high quality product, with lots of options, for the highest price we’ve found. Many will find the price justifiable, but high price will definitely be a major objection for some.

White Cloud Electronic Cigarettes is one of the latest e-cig companies on the market, and offer the most expensive products we’ve selected for our e-cigarette reviews. They say there is a good reason for the prices: exceptionally high quality products with a low product failure rate and the longest-lasting batteries and cartridges.  We obviously can’t judge their overall product failure rate, but their batteries and cartridges do in fact last longer than most of their competitors’.

White Cloud’s flagship product is the Cirrus, and while they’re manufactured in China, they are hand-assembled, putting them several steps up the ladder from the generic, Chinese-manufactured e-cigs you’ll see elsewhere. And the company is continually improving the product: In 2010, the Cirrus II was released, 30% smaller and lighter than Cirrus I; in April of 2011 the Cirrus 3 was released, and in October of 2011 it was the Cirrus 3X – each time significantly reducing the size of their E-Cigs.

Technologically, we like this product. The White Cloud Cirrus uses our preferred two-part design for their products. They also are proud of their so-called “Smooth Draw” cartridges, assembled according to a several specific assembly processes. First, the header coil is placed directly in the center of the cartridge to ensure an even migration of liquid from the nicotine wrap to heating coil.  This stops the chance of overheating and burning people’s lips. Second, there is an unobstructed path created by the vapor stack and silicone bell trap. This creates a smoother draw, and eliminates the need for what’s called “prime puffing” – or puffing to trigger the electronics – like you see with some other e-cigs.

The White Cloud cartridges come in eight different flavors:  Regular, Menthol, Vanilla, Espresso, Chocolate, Clove, Strawberry and Kick. There are four nicotine levels: extra strength, full flavor, lights and no nicotine. And with an eye toward glamour and fun, the company has designer Vapor Jackets available for their e-cigs, providing hundreds of different designs and patterns you can put on your e-cigarettes.  They fit any size of Cirrus model e-cigs and are also “heat shrunk” so the adhesive will not ruin your battery.  They come in packs of seven, with free shipping, for $4.99.

White Cloud are the most expensive e-cigarettes we’re reviewed, but also one of the best designed.  This is certainly what they see as their strong point, and in our opinion they follow through with good products. Whether they’re in your price range, is only something you can decide.

PRICE:  Starter kits range from $149.95 to $349.95.  (Note: price comparisons are difficult because each company includes different products in their kits.) Use the code “C3X-10” for a 10% discount on the Cirrus 3X kit. (Note: the availability of discount codes for our visitors has no effect, pro or con, on our reviews.)

CLICK HERE FOR MORE INFORMATION ABOUT WHITE CLOUD