Quick summary: A good e-cigarette; much more attractive are some of the options, such as the many tobacco flavors they offer, their handy, smaller “micro” e-cig and their variety pack of various nicotine strengths.

The Safe Cig promotes its products as “home grown,” so to speak; the original e-cigarettes introduced to America, and still made in California. But to us, what stands out is that they offer two sizes of e-cigs, the original, and the “Micro.” It’s a much smaller version of their standard product, just half the size so it will fit into your pocket or clutch purse easily. They promote it as smaller, slimmer and sexier; it may not be for everyone, but it’s a great idea. There are six strengths of Safe Cig available, from zero nicotine all the way up to 24mg of nicotine, the equivalent of an unfiltered cigarette. And a nice twist is that they offer a “variety pack,” with one atomizer of each strength – so that you can try them all and decide what the optimal level of nicotine is for you. Another interesting difference between their product and many others, is the type of flavors they offer. There are 14 flavors of Safe Cig (color coded to match the flavor) and most of them are variations on tobacco flavors: traditional to classic, Turkish to Colombian, Moroccan to Mandalay, and so on. There is menthol, but not the usual fruit or ice cream flavors. The message to us is: these are products aimed at people who love the taste of tobacco. The makers of the Safe Cig focus quite a bit on the engineering of their e-cigarette, saying that they have unique designs for their battery, their refill cartridges (with a unique vapor catcher inside the cartridge to concentrate the vapor for inhalation), and so on. We’re not engineers, so we can’t judge these claims one way or the other. What we do know is that their cartridges last for about one pack’s worth of time – an average life span for e-cigs; they have our preferred two-element design; and their batteries are powered at 3.7 volts, lower than several of the brands we’ve done e-cigarette reviews for, but higher than others. And so overall, what we know is that the Safe Cig is around the middle of the pack (no pun intended) for e-cigs, but that they have some really neat things to offer, like their “Micro” e-cigarette, their variety pack of strengths, and their focus on tobacco flavors. They’re not our first choice – but because of those features, they may be yours. PRICE: Starter kits range from $55.96 to $137.95. (Note: price comparisons are difficult because each company includes different products in their kits.)

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