Quick summary: a middle-of-the-road e-cig, but perhaps the best fashion choice of all brands we’ve reviewed, as well as some nice pricing breaks.

Let’s be honest, many people smoke, at least in part, because smoking looks cool. The feeling isn’t as all-pervasive as it used to be, of course – but there are still a lot of folks who believe smoking is sexy…sophisticated…choose your own adjective. And so, it’s no surprise that a quality e-cig company is trying to fit into that marketing space. Meet South Beach Smoke. Their advertising is sexy, their endorsements are sexy – and their e-cigarettes are stylish.

The details, as far as an e-cig review are concerned, are solid and straightfoward. No tar, no carbon monoxide or carcinogens – you’re inhaling water vapor and nicotine. There are two varieties of South Beach Smoke: the starter packs come with a less convenient three-component design; their upper-level packs come with an easier-to-use two-component design (the atomizer and cartridge are combined into a single piece) which also means an easier, smoother draw when you smoke. Each cartridge is the equivalent of a little over a pack of cigarettes; there are four strength levels (full, light, ultra-light, and no nicotine) and five flavors (tobacco, menthol, vanilla, chocolate, cherry) of cartridges available.

As for the design of South Beach smoke, they have their own signature bright-orange crystal tip, and with their long brown filters, they look a lot more like “real” cigarettes than many of their competitors. There’s lots of smoke on the exhale as well, making the total experience seem almost as sexy as a hot babe smoking in a 40′s black and white movie.

They’re also working to bring in the celebrity endorsements for South Beach Smoke; Karina Smirnoff, from the national television show Dancing With the Stars, was seen relaxing with a South Beach e-cig at the Just Dance 3 launch party in LA; Jeremy Piven’s has demonstrated his South Beach e-cigarettes at a party in Beverly Hills this year; US Weekly says Mel Gibson traded one of his traditional cigarettes for a South Beach e-cig at a private house party in Beverly Hills; the product is included in the gift bags given attendees at the MTV Awards shows. They’re working hard to boost the image of South Beach Smoke as the young, hip e-cigarette, and the campaign seems to be working.

More impressive to us is that they’ve also come up with some good pricing breaks online, including free shipping, gasoline rebate cards with your first purchase, free kits for the military, and so on. We didn’t quite find South Beach Smoke brought enough to the table to be a first-tier recommendation for us, but it was close, and it might be your first choice if you’re looking to make a lifestyle statement in your e-cig smoking preference.

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