Quick summary: we see this as the equivalent of generic cigarettes – but with a very nice offer for a free e-cigarette when you buy the cartridges.

EZ Smoker is another one of those e-cigarettes that hits you over the head with a great introductory offer for a solid product.

The e-cig is a two-component device, with two flavors available – tobacco and menthol. It also comes in one variety: no nicotine. The vapor cloud isn’t the biggest nor the smallest you’ll find, and the inhale isn’t the harshest or the smoothest available. That makes it a technologically sound, no-frills, option for those looking for an e-cigarette without all of the bells and whistles, and without any of the nicotine. EZ Smoker looks very much like a traditional cigarette, with a brown filter and red LED tip; their cartridges last for the equivalent of a pack-and-a-half of cigarettes, right around the mid-range of the brands we’ve reviewed. Again, sound and no frills.

That brings us to the strongest argument for EZ Smoker: their introductory offer.  They offer a charger, a rechargeable battery, and atomizer, all the components of an e-cig. for just shipping and handling fees – with the purchase of the first 15 refill cartridges for $69.95 and enrollment in the monthly auto-ship program (easily cancellable).  They also offer a 30-day money back guarantee. To our mind, that makes it a pretty good deal for someone wanting to try out e-cigs, or searching for a new brand; very little risked and potentially a lot gained.

You’re not going to get chocolate and cherry and vanilla – you’re not going to get the option to select how much nicotine you want – and you’re not going to get a “designer” e-cigarette, when you buy EZ Smoker. We think you can think of it as the e-cig version of generic cigarettes: they get the job done,  at a very satisfying price.

PRICE: Starter kit $69.95. (Note: price comparisons are difficult because each company includes different products in their kits.)

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